Amazon DSP & Amazon Marketing Cloud
Amazon DSP is Amazon's programmatic platform for display, video and streaming ads, on and off Amazon. Amazon Marketing Cloud (AMC) is a clean-room environment where you run SQL queries on your own Amazon advertising event data. I build and manage DSP campaigns and write custom AMC queries, so audiences and attribution come from your account's real data rather than guesswork. Many agencies outsource this work or charge a high markup for it.
What I build with DSP and AMC
Retargeting audiences
Reach shoppers who viewed, added to cart or bought before, with rules for timing and frequency so you don't overpay for repeat impressions.
Custom AMC audiences
Audiences built from AMC queries, for example high-repeat buyers of a product line, then sent to DSP or Sponsored Ads for targeting.
Path to purchase
AMC analysis of which ad types and touchpoints come before a purchase, so budget goes to the combinations that drive sales.
New-to-brand growth
Prospecting campaigns to reach shoppers in your category who haven't bought from you yet, measured on new-to-brand sales.
When DSP and AMC make sense
DSP and AMC are not the first fix for most accounts. They tend to pay off when:
- Sponsored Ads are already efficient and you need more reach than search ads alone can give.
- You sell repeat-purchase or considered products, where retargeting and loyalty audiences have real value.
- You need to know what is working across ad types, beyond the last-click view in the Ads console.
If your Sponsored Products campaigns are still wasting spend, that comes first. The free PPC audit will tell you which situation you are in.
Frequently asked questions
Sponsored Ads (Products, Brands and Display) are self-serve, mostly pay-per-click ads that target searches and product pages. Amazon DSP is a programmatic platform, usually bought on impressions, that targets audiences with display, video and streaming ads on and off Amazon.
AMC lets advertisers run SQL queries on their own Amazon advertising event data in a privacy-safe environment. It is used for attribution, path-to-purchase analysis and building custom audiences.
Yes. I write custom AMC queries for each account, so audiences and attribution are built from that account's own data.
Get Your Free 48-Hour Audit
Find out whether your account is ready for DSP and AMC, or what to fix first.
