NewYork Cables: 38% More Ad Sales on 10% Less Spend
NewYork Cables is a multi-country Amazon brand. In the month after I took over its PPC, ad sales grew from $126,357 to $174,617 (+38%) and orders from 437 to 816 (+87%), while ad spend fell from $26,088 to $23,503 (−10%). ACoS dropped from 20.65% to 13.46% and ROAS rose from 4.8 to 7.4. The numbers below come straight from the brand's Amazon Ads campaign manager.
Before and after
| Metric | July 2024 | August 2024 | Change |
|---|---|---|---|
| Ad spend | $26,088.10 | $23,503.14 | −9.9% |
| Ad sales | $126,357.18 | $174,617.37 | +38.2% |
| Orders | 437 | 816 | +86.7% |
| ACoS | 20.65% | 13.46% | −7.19 pts |
| ROAS | 4.84 | 7.43 | +53.4% |
ROAS is calculated from the spend and sales figures (sales ÷ spend). Date ranges: 1–31 July 2024 and 1–31 August 2024.
The proof: Amazon Ads campaign manager
What this shows
The usual trade-off in Amazon advertising is that lower ACoS means fewer sales. Here, both improved in the same month: spend went down and sales went up. That happens when budget moves away from search terms and placements that don't convert and toward the ones that do. Orders nearly doubled, so the gain was in real purchases, not just higher-priced orders.
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