GUIDES
Amazon PPC Guides
Practical guides on Amazon advertising, written from the accounts I manage. They cover the metrics that matter (ACoS and TACoS), how to cut wasted ad spend, what PPC management costs, and how to decide who should run your ads.
ACoS vs TACoS
The formulas, what a good number looks like, and which one to optimize for.
Read →How to Reduce ACoS
8 practical ways to lower ACoS without losing sales, with real account numbers.
Read →PPC Management Cost
Percentage, flat fee and hybrid pricing, market ranges and hidden costs.
Read →Agency vs Freelancer
Agency, freelancer or in-house: cost, who does the work, and questions to ask.
Read →When to Hire a PPC Manager
7 signs it's time, and a quick way to check the maths first.
Read →
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